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Founders
We've transacted 17 acquisitions ranging from £1m to £50m in enterprise value and have experience scaling teams from 1 to 80+.
Ollie Horbye | Co-Founder
Ollie is the Co-Founder of SoFlow Service Partners. Prior to SoFlow, Ollie co-founded a roll-up in the consumer sector, scaling it to £50m turnover. He previously worked at Alvaraz and Marsal in their private equity performance improvement team and at Deloitte where he qualified as a Chartered Accountant. Ollie is a Rothschild Scholar from London School of Economics.
Sam Horbye | Co-Founder
Sam is the Co-Founder of SoFlow Service Partners. Prior to SoFlow, Sam co-founded a roll-up in the consumer sector, scaling it to £50m turnover. He previously spent 10 years across operations and consumer in the UK and USA respectively.
Our Mission
We keep Britain flowing, safeguarding businesses and communities through trusted UIM services.
Our Vision
To build the UK’s go-to platform for UIM services by uniting the best founders—those who obsess over their customers and deliver consistently exceptional service.
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How We Help
We operate as a platform designed to accelerate the growth of independent UIM businesses by offering a powerful foundation of shared resources and strategic advantages.
In our platform, each business retains its culture and brand that their customers and community have grown to know and love, while benefiting from the shared collective strengths of being part of a larger group. Our operating model allows our businesses to maintain their unique identity and autonomy, yet unlock additional growth opportunities and efficiencies that would be difficult to achieve independently.
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Training & Recruitment
KPI and Strategy Support
Best-In-Class Tools and Vehicles
3 Values
Clear, powerful forces that drive us every day
Be Human
We are a service business. Being human means being respectful and professional to each other and our customers.
Customer
Obsessed
We’re obsessed with our customers. We deliver a service that sets an ever higher standard.
Results Driven
We hold ourselves accountable and always ensure we can measure our work
Technology Roll Out
Online Marketing & Branding
Compliance Support
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Quick Links
Important Links
Connect
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Copyright © 2025 SoFlow Service Partners Bidco Ltd
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